The Salute Snacks team is all-veteran and looks to hire only veterans as we grow.


David Sheriff

-Founder & CEO-

David served in the US Air Force as a fighter pilot, flying the Fairchild Republic A-10 Thunderbolt II, and won numerous awards and honors during his Air Force career. He has been in the US manufacturing sector for almost two decades at different companies, including two he has owned. During the last fifteen years, he has focused primarily on the manufacturing systems and consulting through his company Visual Business Solutions.  This manufacturing and business leadership helps ensure lean operations and the utmost integrity for Salute Snacks. 
David received his engineering degree from the United States Air Force Academy and graduated with Military Honors.


Tom Aiello

-Founder & CMO-

Tom Aiello is a U.S. Army veteran who has chosen a vocation of finding ways to help organizations work with the military and veteran community. His expertise in military, marketing, employment and veteran challenges enables a unique perspective on veteran issues. Tom was disabled from a spinal cord injury he received while serving as an Army captain. After graduating from West Point, he served in the 1st Cavalry Division with deployments to Kuwait, Panama, and Korea. Tom’s civilian career includes Kellogg Business School, Leo Burnett advertising,, and Sears Holdings. Tom has helped employers hire over 50,000 vets and raised $118 million for community programs, helping more than 110,000 military and veteran families.  He supports marketing and programs of Salute Snacks in support of its mission.